The Boring Company’s Prufrock 3 to launch at Giga Texas

The Boring Company’s (TBC) Prufrock 3 will launch in its first commercial project near Tesla Giga Texas.  Drone operator Joe Tegtmeyer gathered some excellent information on The Boring Company’s Project near Tesla’s Giga Texas. He recently spotted one of TBC’s Prufrock tunnel boring machines (TBMs) being assembled at Tesla’s Texas factory and dove in deeper … Read more

Companies run to their own annual rhythms

Listen to this story.Enjoy more audio and podcasts on iOS or Android. Your browser does not support the <audio> element. Seasonality is a big part of business. For some industries, seasonal patterns are a defining feature. Agriculture is one obvious example; tourism another. Western toymakers notch up a huge proportion of their annual sales in … Read more

Why America’s controls on sales of AI tech to China are so leaky

GINA RAIMONDO seemed frustrated when she took the stage at the Reagan National Defence Forum in California in December. The Department of Commerce, which she leads, had just tightened restrictions on the sale of American semiconductors to China. But Nvidia, the world’s most valuable chipmaker, had immediately started developing a new, slightly less powerful artificial-intelligence … Read more

Bad Marketing Advice in Action (and What We Can Learn)

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from … Read more

How to Collaborate with Brands as a Content Creator [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. 

As a content creator, I’ve found the most common question other creators in my circle ask is, “How do I collaborate with brands?”

And it makes sense that it’s top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.

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How to Create a Social Media Calendar to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media calendar to organize your next marketing campaign. As marketers, we recognize that social media is integral to an effective … Read more