Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
![relationship marketing represented by a woman shopping](https://blog.hubspot.com/hs-fs/hubfs/the%20ultimate%20guide.png?width=595&height=400&name=the%20ultimate%20guide.png)
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.